Breaking News
Microsoft selects Adslot to join the Windows Azure Cloud computing early adopter
program.
Benefits for Publishers
Adslot allows any publisher to create a ‘smart’ private marketplace that lifts yield
and reduces cost of sales to achieve a significant profit impact in a short time
frame.
Benefits for Advertisers
Adslot puts greater control and efficiencies in the hands of advertisers - rewarding
loyalty, facilitating complex conditions to improve performance, and enabling greater
transparency.
Maximise Yield and Increase Demand
As publishers grapple with media convergence and audience fragmentation the sales
process gets increasingly complex and impossible to scale using traditional methods.
In response to this growing problem, Adslot builds and operates large scale ‘private
electronic marketplaces’ for media publishers to sell premium ad inventory to agencies
and self serve advertisers.
The Adslot sales platform uses proprietary mathematical algorithms to maximise yield
for TV, Video, Display and Text ads using a patented Book & Bid® sales methodology.
Book & Bid® reduces the amount of inventory sold as remnant and maximises the yield
by blending true market based pricing with a fixed rate card.
By moving to a web based sales platform, publishers can scale their premium sales
channels globally with minimal incremental cost, resulting in a significant bottom
line impact.
For Advertisers and Agencies, the Adslot Book & Bid™ sales process increases campaign
reach and maximises their return on investment. Loyal advertisers reap the incremental
benefits rather than blind bidders in a remnant network. There are three Advertiser
interfaces available: a private internal web based sales tool for the exclusive
use by the sales team, an agency self serve interface and a simple self serve interface
for smaller Advertisers who want to initiate an ad campaign directly with the publisher.
Adslot Solutions
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TV & Online Video
Adslot can take video ad monetisation beyond the standard CPM priced pre-roll approach
and create in-stream solutions with configurable ad breaks.
Learn more
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Display & Text
Adslot can search across millions of individual advertiser requirements in near
real time to find the optimum inventory allocation across multiple media.
Learn more
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Classified
Adslot supercharges Classified inventory yield by maximizing targeting potential,
increasing competition and achieving true market rates.
Learn more